The Double 11 sprint is in progress! What are the trending clothing brands on Douyin Mall?
Double 11 enters the final sprint, and the demand for autumn and winter clothing continues to be released. On November 10, the Douyin Mall’s Double 11 clothing trend brands were released. Six subdivided lists of women’s clothing, men’s clothing, children’s clothing and children’s shoes, underwear accessories, sports shoes and boots, and luggage and equipment were released at the same time, showing hot trends in the pan-fashion consumption field. 01 Trending Women's Clothing The change of seasons in autumn and winter brings with it a cooling node, and winter clothing has become the main force in women's clothing consumption. On the trending women's clothing list, AP, MSBEAST/Miss Beast, and RENATHING rank among the top three. “Watching both warmth and beauty” is becoming a new proposition for women’s winter clothing consumption. The daily use of fur and the design upgrade of tailoring have directly led to the explosion of high-end women's clothing categories. 02 Trending Men’s Clothing The consumption preference of men’s clothing is shifting from “wearable” to style and scene. On the trending men's wear list, MBNL-F/Qin Lei, Hanshi and JY GTAL took the top three spots. Men's clothing is also evolving towards "both warmth and fashion". Take the top-ranked Qin Lei men's clothing as an example. The popularity of its show models and high-customer items is becoming a new opportunity to boost the growth of men's clothing business. 03 Trending Children’s Clothing and Shoes Parent-child consumption places more emphasis on trust and companionship. This trust first falls on “people”. On the list of trending children's clothing and shoes, Chenchenma, Mai Maiqiu, and YUNERMA/Yoonerma are ranked TOP3. Visible daily wear and understandable experience in raising children are more convincing to parents than fabric indicators. 04 Trending Underwear Accessories With the change of seasons, the demand for warmth and comfort is concentrated, and the selection of personal-fitting categories has become more stable. On the list of trending underwear accessories, GRACEWELL/Tingmei, Ufeel, and Kola Kola rank in the top three. Close-fitting items that can balance warmth and comfort are becoming the key to motivating consumers to repurchase. 05 Trends in Shoes and Sports: Commuting and light outdoor activities go hand in hand, and sports shoes and clothing are becoming
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