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Sports

Sisters in Sweat: how a former Spurs player got 20,000 Indian women into sport

A dinner-party question, a Sunday kickabout and an idea that snowballed. Nine years on, Tanvie Hans and Swetha Subbiah have taken sporting sisterhood to 10 cities On a breezy evening in 2017, as conversations flowed and so did the drinks at a dinner party, Tanvie Hans was asked an all-too-familiar question at the table: “Hey, can you teach me how to play football?” For the Indian-born British footballer, who played professionally in England, it was an easy yes. Continue reading...

The Guardian
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Finance

Chinese Short Dramas Own Overseas Attention but Not Yet the Profits

Vertical micro-dramas from Chinese teams now command extreme mobile engagement abroad. The real product is a paid-hook, ad-bought industrial system, not cultural soft power. Thin margins, rising user-acquisition costs, and copycats will decide whether the boom becomes a lasting business.

钛媒体
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