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Published on: 09/11/2026 - 17:18 Modified on: 09/11/2026 - 17:21

In China, buying fever is rising as November 11 approaches, the date of Singles' Day. In two days, millions of consumers will flock to the promotions of this event which has become a giant of global commerce. But why this date and how has China transformed this day into an essential commercial event? Explanations from Baptiste Fallevoz, France 24 correspondent in China.

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