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Published on: 04/21/2026 - 10:35

After fifteen years at the helm of Apple, Tim Cook will hand over the reins on September 1 to John Ternus. A very prepared succession, but which opens a new phase for the Apple group, called upon to relaunch innovation, especially in artificial intelligence.

This is a major page turning in global tech. Apple has announced the upcoming departure of Tim Cook, who took over as CEO of the Apple brand following the death of Steve Jobs in 2011. During his 15-year reign, the group became a formidable cash machine, driven by the iPhone and the rise of services.

The American giant has exceeded 4,000 billion dollars in valuation, the equivalent of the fifth largest economy in the world.

Apple focuses on continuity

To succeed him, Apple chose a pure in-house product: John Ternus, 51, engineer and head of product development. This discreet man has been overseeing the group's major hardware lines for years, from the iPhone to Macs. Its arrival reassures about continuity, but it poses a central question: will this be enough to relaunch the innovation dynamic?

If Apple remains ultra-profitable, the group must meet expectations on AI and its ability to recreate the disruptive effect. In September, John Ternus will already play big with the back-to-school keynote that of the presentation of the next next iPhone.

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