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Published on: 05/05/2026 - 10:51

Video game brand GameStop has launched a $56 billion bid to buy eBay. A spectacular operation, which revives two web icons… but which leaves the markets skeptical.

GameStop created a surprise by announcing an offer to buy eBay at $125 per share, valuing the platform at nearly $56 billion. On the stock market, the reaction was immediate: GameStop shares fell 10% at the close Monday evening, while eBay rose more than 5%. A signal of investor skepticism in the face of this operation deemed risky.

A marriage of two “old glories”

Founded in 1995, eBay is one of the pioneers of online commerce, long essential before the rise of Amazon or second-hand platforms.

For its part, GameStop, a specialist in physical video game sales points, remains marked by its incredible stock market saga, carried in 2021 by individual investors mobilized online.

Today led by Ryan Cohen, the group wants to transform itself into an e-commerce player by relying on the eBay platform and its network of stores. But the synergies remain unclear and the financing of the operation raises questions.

Faced with a giant like Amazon, this bet appears audacious - even disproportionate - and may never go beyond the announcement stage.

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