Paris (France) (AFP) – Online commerce in France approached 200 billion euros in turnover in 2025, an increase of 7% which can be explained by a record purchasing frequency which compensates for the drop in the average expenditure made during a purchase, according to the annual report of the E-commerce Federation (Fevad).

Published on: 02/11/2026 - 09:41

According to this report, the sector totaled 196.4 billion euros in sales last year, driven mainly by services: sales of services increased by 9% (120.3 billion) and those of products by 4% (76.1 billion).

Despite this progression, the growth of French e-commerce slowed in 2025 after a jump of 9.6% in 2024.

Nearly 200 billion euros in turnover, "this is an important symbolic milestone, we are talking about practically 7% of GDP which is achieved via e-commerce, all in a very uncertain context both politically and economically", comments Marc Lolivier, general delegate of Fevad, for AFP.

The volume of transactions increased by 10% to reach 3.2 billion, “or more than 100 orders per second processed in France,” he says.

However, the average basket, that is to say the average expenditure made during an online visit to a merchant site, fell by 3%, to 62 euros. For Marc Lolivier, it is "the symptom of the savings phenomenon. The climate of uncertainty is leading the French to save more and more" and "consumers are looking for low prices".

This trend is favored "by two other phenomena which are Chinese sites (Temu, AliExpress... or of Chinese origin like Shein) and the explosion of second hand (Vinted...)", he continues.

Fashion is also the sector that is doing the least well online, down 0.5%. Conversely, electronics and household appliances (+5.2%), sport (+5.1%), and furniture/decoration (+3%) are doing well.

The online sales market is now reaching maturity, with 8 out of 10 French people ordering on the internet, according to Fevad.

Generative artificial intelligence is one of the growth levers for e-commerce: already used by one in three French online buyers in their purchasing journey in 2025 (Odoxa study for Fevad), it will be "an unprecedented revolution" with very rapid adoption, predicts Marc Lolivier.

© 2026 AFP

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