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International

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International

In China, a very lucrative “singles party”

In China, buying fever is rising as November 11 approaches, the date of Singles' Day. In two days, millions of consumers will flock to the promotions of this event which has become a giant of global commerce. But why this date and how has China transformed this day into an essential commercial event? Explanations from Baptiste Fallevoz, France 24 correspondent in China.

France 24
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